July 2009
4 posts
Isn't CRM just a shared address book?
No. A CRM may be used as a shared address book initially, but a good CRM is much more than that.
The power comes in the analytics and reporting. Once you’ve developed practices that include a CRM like you can begin to measure (and improve) performance by such as:
was a marketing campaign worth the cost? (how many leads did it generate? cost per lead? how means leads are now accounts?)
...
Why use a CRM?
I spoke to many small businesses this week about how they manage their customer and contact data.
Our research showed most business owners have heard of Customer Relationship Management (CRM) but aren’t sure what it actually means. When examining how their customer data is split between mail, notes, spreadsheets and accounting software however, they recognised there’s a problem that...
About Open On Demand
Open On Demand is a fresh, innovative idea that takes the complication out of finding a Customer Relationship Management (CRM) Solution. Being launched out of Sydney’s first bootup camp (the 14 day incubator for startups) Open On Demand has made it its mission to make CRM the intuitive, pain-free, jargon-free process that it should be. In only one click we will have you signed up and using your...
“Release Early, Release Often”
– Possibly a premature blog post.